For the florist

The one-stop shopping principle of the Fleura Cash & Carry

Fleura’s Cash & Carry stores are self-service wholesale businesses that offer their cut flowers and cut foliage in cooled sales rooms. Every day florists can come and choose from our fresh and complete assortment. Our Cash & Carry’s regularly have interesting actions and special offers with their assortments, enabling you to share the profits of the Fleura purchasing power with your own customers. Fleura is usually located under the one roof with partners in plants and accessories or floristry supplies, so that florists can find everything they want at the one location. Time is money for the flower retailer too, and this is where the one-stop shopping principle of Cash & Carry contributes significantly.

Always a Cash & Carry nearby

Click on the red countries for the Cash & Carry locations and their websites.

Most florists prefer to shop in person at a Fleura branch. Our sales tours and delivery service also serve customers on site! Orders can be placed by telephone, fax and internet, with guaranteed delivery within 24 hours of placement of the order.
The Cash & Carry’s and sales tours are geared for sales by the bunch, but often give a discount on full barrels.

The focus at Fleura is on the Cash & Carry system, so our logistics process is fully tuned to it. Not only the Cash & Carry businesses themselves, but also Fleura's suppliers work to this concept, which ultimately results in cost savings for you, the florist!

Huge purchasing power

Fleura’s enormous purchasing power means that we can offer a complete assortment of fresh cut flowers and cut foliage every day. We buy at the largest auctions in the Netherlands and Germany and at our own purchasing centres in Italy, France and Ecuador. We also buy directly from domestic and foreign growers.

Inspiration and Trends

Fleura is continually on the lookout for innovations in the Netherlands and abroad, and is keen to pass knowledge about the latest trends in flowers on to you. Fleura arrangers regularly hold product presentations to share knowledge and trends with you. Fleura is also happy to hear your latest tips and ideas at these meetings, so that we can adapt the assortment to them if necessary. Want to hear about product presentations near you? Subscribe to our free newsletter.