Vision and strategy

Fleura centers around the florist in her vision of the future.

The market position of the florist can be strengthened by Fleura by:

• supplying access to a complete and broad assortment of flowers, plants and floristry accessories;
• organizing the best route from producer to floristshop in such a way that the products are delivered fresh, on time, reliable and efficient;
• being a supportive partner for the florist in excersizing its profession.

 Fleura works on this by:

• International cooperation with, or participation in, chain partners like wholesalers, producers, distributors and othe specialists in the area of assortment, distribution and marketing.
• Investing in an optimizing logistics in road-, air- and watertransport, internal logistic systems and information technology.
• Expanding the supply channels like wholesalers, company Cash & Carry's, deliveryservice, On-the-road sales and via the internet.
• Improvement in alignment and teamwork throughout the chain from the florist all the way back to the producer.
• Organizing excursions for florists, wholesalers, growers and employees.